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Lead Story: Lead Story: Advertisers see mobile as a key part of their campaigns To offset the shrinking margins for Short Messaging Services (SMS), wireless operators may have found a new savior: text-based mobile advertising. Industry Intelligence: UK mobile operators need to abandon 'walled garden' approach Research shows mobile users slow to use Internet services Findings from the Mobile Data Association reveal that British mobile phone users have been slow to use Internet services on their devices. Q&A:
IAB sees continued uptick in market segment In this one-on-one interview, Sean Buckley caught up with Joe Laszlo, Director of Research for the Interactive Advertising Bureau (IAB) to talk about the future of mobile advertising. Commentary:
Collective industry action can help make it a reality For years now, the demise of traditional call revenues has spawned a whole "next big thing" industry from daily online news and opinion and monthly trade magazines to conferences and webinars, where seers and prophets (myself included!) opine on what will save us all from the doom and gloom of commoditized bit carriage. |
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